Powerful Brands. Meaningful Stories.
IDENTITY-DRIVEN CREATIVE.
Every Great Brand Starts With Something Real.
The best stories and brands are not manufactured. They’re uncovered.
They come from lived experiences, meaningful moments, struggles, victories, vision, perspective, and purpose - absorbed over time into the fabric of who someone truly is.
Like a sponge, it all gets carried somewhere.
And great branding isn’t about pretending to be something you’re not. It’s about drawing out what’s already there.
That’s where meaningful storytelling begins.
HOW WE WORK TODAY
Film & Creative Production
Sponge Designs still selectively partners with: feature films, television productions, music videos, commercials, and story-driven creative projects.
Services may include: Production Design Creative Direction Art Department Leadership Film Graphics, and Visual Development.
Identity & Brand Development
For entrepreneurs, creators, ministries, coaches, and personal brands seeking: clarity, messaging, branding, visual identity, deeper positioning, and transformational strategy.
Most clients are now guided through The Gold Track through The Overcomers.
This is not traditional “done-for-you design.” It’s a guided identity and branding experience designed to help people uncover the deeper heart of their brand before building outward.
Sponge Designs specializes in ART for feature films, TV, commercials, and music videos, while also helping entrepreneurs, creatives, and personal brands uncover and communicate the deeper story behind what they’re building through identity-driven branding, graphic design, messaging, creative direction, and strategic brand development.
WHAT MAKES THE WORK DIFFERENT
More Than Just Design
After years in branding, film, and creative direction, one thing became clear: The strongest brands aren’t built from trends. They’re built from identity. Because visuals alone don’t create connection. People connect to authenticity. To clarity. To emotion. To story. To transformation. That’s why every project begins by understanding the deeper WHY behind what’s being built. Because when identity and storytelling align…people feel it.
FEATURED GRAPHIC WORK
FEATURED FILM WORK
FEATURED BRAND TRANSFORMATIONS
Creativity With Purpose
At Sponge Designs, we believe storytelling should leave people better than it found them.
That’s why a portion of proceeds has historically gone toward supporting those who are hurting, overlooked, or in need — including the poor, orphaned, and widowed through partnered outreach initiatives.
Because meaningful work should create meaningful impact.
And we believe the stories we help build should ultimately point people toward hope.
You can also partner with us directly by donating to the King’s Ransom Foundation, where 100% of the direct donations given go straight to the poor.
Learn more >
Donate NOW >
FILM PRODUCTION CLIENTS
“Jen is one of the most gifted graphic designers I’ve worked with. Without fail, She and her team sailed past our expectations and delivered the perfect graphics despite the incredible time constraints and pressure of delivering for a network television show with 6-8 million weekly views. If that wasn’t pressure enough, we also had live audience/diners eating with us daily, our teams of contestants, and Chef Ramsay personally overseeing and approving her work, often with great amusement! I could never tell the pressure was ever an issue with her or her team; That was worth more than I could express in a testimonial.”
“Jen is one of those rare individuals who is brilliantly artistic, wonderfully upbeat, and totally organized! One of the few creatives I’ve worked with who can balance a budget and do it with a smile. It’s a joy to work with Jen, she’s my go-to person for anything artistic.”
“I dread bringing in designers on a project - will I get the defensive one or the arrogant eye-roller this time? Fortunately, I never have to deal with that again. Jen Horling and her team at Sponge are such professionals - unassuming, unflappable, and genuinely humble - that I felt honored to join their team as a contractor on a project. They are so easy to work with! Their ideas are almost always better than mine, but you would never know it by asking them. What I saw inside the daily operations was a group of creative talent that don’t get their feelings hurt, that manage expectations with grace, and that engage with the client and with each other like professionals. Their project management processes are strong enough to keep even the most scattered clients on deadline. Even better, their design work rises out of a research-based understanding of what engages and motivates their specific target audience. Does that mean their work is boring or clinical? Not at all. Their designs are always attractive, whether it’s a logo, a book cover, or a movie set. You always get the right combination of colors, textures, words, and moods. If you believe (like I did) that dealing with immature, emotional scatterbrains is just part and parcel of working with creatives, I urge you to bring your next project to Sponge. You will wonder why every agency doesn’t operate like this.”
“Jen blew me away with her talent, attention to detail and ability to work as a team. She brings an energy and life to set that every production needs.”
“Jen and the team at Sponge Designs are truly committed to achieving their clients’ goals. They genuinely enjoy the process of listening to us and experimenting until the right design is born. I always feel that they are part of our team and that they help our organization tell its story well. Their work is varied, creative, fresh, and on-point for us every time. We have definitely dragged them into some off-the-wall concepts over the years, and they never flinched!”
“WOW! All I need to say is wow! From the customer service to the final design. TREMENDOUS!! I would HIGHLY recommend Sponge to any of my friends and family!”
“You guys really have an incredible team! Your videographer and composer...the marriage between those two and what they are able to accomplish together in storytelling is unreal! You guys must have been working together for YEARS to be able to collaborate and communicate in a way that would produce the video that you did for us!”
“I met Jen in London and immediately noticed her energy and the passion with which she approaches everything she does. Which was then confirmed even further when I had the pleasure of working with her on a feature and discovered that not only is she amazingly talented as a production designer, a gifted sketcher, and a great budget and time manager, but also does it all with great disposition and a contagious mood. She has a trained and talented eye with powerful vision for story interpretation that truely brings amazing design dreams come true.”
“Jen is one of the most talented people I’ve ever met! Her ability to fully conceive someone else’s vision and hit it right on the mark each time through design is unparalleled. She is a pleasure to see work and work with from start to finish. I can’t wait to work with her again, her joyous attitude is infectious!”
“Jen single handedly turned the weakest departments into one of the strongest with no prep time. Can’t wait to hire Jen for my next film (context: hired 3 days into production to take over the Art Direction)”
“Thank you...this is exactly what I envisioned in writing the book”
“Jen is on my speed dial for all design work related to Miles Media Films, she is excellent at understanding exactly what producers need from the art department on any project big or small. Her ability to quickly and efficiently design professional prospectuses for the Miles Media consulting clients makes her so easy to work with, I’ve never been disappointed!”
“Sponge Designs gave me way more than what I expected. I was working on a design project for over a year and wasn’t making any progress. I started working with Sponge Designs, and very quickly their collaborative process helped to turn my vision into something very special. Their ability to create a design that spoke to my exact target customer turned something ordinary into something extraordinary! I couldn’t be happier with their work!”
“We would strongly recommend working with Sponge Designs for all of your creative needs. Sponge has been our go-to provider for graphic designs including sales collateral, digital ads, internal communications, and much more for the last 2+ years. Over that time Sponge has never stepped down from a challenge and continues to impress us with their work. Sponge’s project management is professional and communicative, lead time is competitive and group structure makes them an excellent business partner. We highly recommend working with Sponge Designs!”
